What is the Creator Rewards Program?
The Creator Rewards Program, formerly known as the Creativity Program Beta, is a rewards program designed to help financially reward content creators for their contributions to the platform.
When you join the Creator Rewards, you earn money based on how well your videos perform, with factors like video views, audience engagement, and the authenticity of your content all impacting your earnings.
Here’s a detailed look at how the program works:
How the Creator Rewards Works
The Creator Rewards Program rewards eligible creators based on the performance of videos that meet the program requirements. Rewards are calculated based on qualified views and rewards per 1,000 qualified views (also known as RPM). Creators accumulate more rewards as long as they’re a part of the program and their videos keep performing well.
1. Payment Structure: The amount you earn from the Creator Rewards depends on several performance metrics:
• Video Views: TikTok tracks the number of views your videos receive. The more views you accumulate, the higher your potential earnings.
• Engagement: High engagement rates, such as likes, comments, and shares, can also contribute to your earnings, as these metrics indicate that your content resonates with your audience.
• Adherence to Community Guidelines: Your videos must comply with TikTok’s Community Guidelines and Terms of Service to be eligible for the Creator Rewards. Content that violates these rules may not generate earnings.
2. General Eligibility Requirements: To join the TikTok Creator Fund, you must meet specific criteria:
• Age: You need to be at least 18 years old.
• Followers: You must have at least 10,000 followers.
• Views: Your videos should have received a minimum of 100,000 views in the past 30 days.
• Location: The Creator Rewards is currently available in select countries, including the United States, the United Kingdom, France, Germany, Italy, and Spain, among others.
• Account Status: Your account must be in good standing, with no ongoing violations of TikTok’s guidelines or policies.
3. How to Apply:
• Go to the Settings section in the TikTok app.
• Select Creator Tools and then tap on TikTok Creator Rewards.
• Follow the prompts to complete your application. If you meet the eligibility requirements, TikTok will approve your application, and you’ll start earning from your content.
Who is eligible to join the Creator Rewards Program?
Creators must meet the following criteria to join and collect rewards under the Creator Rewards Program:
• Be based in one of the countries in which the Creator Rewards Program is available.
• Have a TikTok account in good standing, including no history of repeatedly or irresponsibly violating our Community Guidelines and Terms of Service policies and engaging in malicious or fraudulent activities.
• Have a Personal Account. Business Accounts and accounts belonging to political or government organizations are not eligible.
• Be 18 years of age or older (or 19 in South Korea).
• Have at least 10,000 followers (or 50,000 followers in South Korea).
• Have at least 100,000 video views in the last 30 days.
• Post original content that’s eligible for rewards.
• Post videos that are at least one minute long.
Creators must also meet the following requirements under the Creator Rewards Program after they’re accepted:
• No engagement in malicious or fraudulent activities such as acquiring fake video views or inflating follower counts.
• Posts original and authentic content that speaks to our mission of inspiring joy and creativity.
• Must not tamper or attempt to tamper with the program, the reward system, or the recommendation system.
• Must not create malicious software or modify code to artificially register, post, or increase likes, follows, views, comments, shares, and more.
• Must not make false statements, abusive content, or engage in any abusive behavior, illegal, or criminal activities (including fraud) in connection with the program.
If your account is found to be in violation of any of the above, you’ll receive a notification and your account will be permanently or temporarily removed from the Creator Rewards Program, depending on the severity of the violation.
What are the video requirements under the Creator Rewards Program?
To collect rewards under the Creator Rewards Program, videos must meet the following requirements:
• Must be original and high-quality contentthat is filmed, designed, and produced entirely by yourself.
• Be at least one minute long.
• Uploaded after joining the Creator Rewards Program.
• Have at least 1,000 qualified For You feed views.
༚ Video views from the same account will be calculated only once for one video.
༚ Video views must be longer than 5 seconds.
༚ Views on videos that are reported by others as Not interested aren’t counted.
• Doesn’t include advertisements, disinformation or misleading information, paid promotions, sponsored content, or videos linked to a Series.
• Adheres to our Community Guidelines, Terms of Service, and Copyright Policy.
What is considered original content?
Original content under the Creator Rewards Program is quality content that’s designed, filmed, and produced by you that showcases your expertise, talent, or creativity and also follows our Terms of Service and Community Guidelines.
Content not considered original under the program includes but is not limited to:
• Duet or Stitch videos.
• Content copied completely from others and with others’ watermarks.
• Content reproduced from others with only slight modifications, including videos that are sped-up or contain filters, fixed texts, or stickers.
• Content that contains different videos or pictures originating from other people, creators, or sources without new and personal ideas.
• Content that contains looping videos, single or multiple photos, or only text overlays.
• Content that contains lipsyncs or copyrighted music that plays over one minute long. Videos under the program that contain copyrighted music for over one minute are at risk of being muted.
What are qualified views?
Qualified views are unique video views from the For You feed and excludes views with fraud, paid views, disliked views, views with less than 5 seconds watched, promoted views, and artificial views. Videos must reach 1,000 For You feed views to start generating earnings.
How are Rewards Calculated?
Eligible videos will start to collect rewards as soon as they reach 1,000 qualified For You feed views. Rewards are calculated based on qualified views and rewards per 1,000 qualified views (RPM). Learn more about how rewards are calculated under the Creator Rewards Program.
How to Join the Creator Rewards Program
Creators over the age of 18 (or 19 in South Korea) with an account registered in an eligible region and who meet the eligibility requirements can apply to the Creator Rewards Program through the TikTok app:
1. Tap Profile at the bottom.
2. Tap the Menu ☰ button at the top, then select TikTok Studio.
3. Tap Creator Rewards Program. You’ll receive a reply within approximately 3 days of submitting your application.
A few things to know about joining the Creator Rewards Program:
• Age eligibility is based on the birthdate you entered when creating your TikTok account and/or confirmed during the Creator Rewards Program application process.
• If you’re not accepted to the Creator Rewards Program and you believe you’re eligible to join, you may appeal within 30 days or you can re-apply 30 days after the appeal period. Your account must be in good standing and in accordance with our Community Guidelines and Terms of Service.
How Earnings Are Calculated
TikTok has not disclosed the exact formula used to calculate earnings from the Creator Rewards, but the payment generally depends on:
• The number of authentic views your videos receive.
• The level of engagement your videos generate.
• The total number of content creators participating in the Creator Fund and the overall performance of the TikTok community.
Payouts and Withdrawals
• Earnings are accumulated daily and reflected in your Creator Rewards Dashboard, where you can track your performance and estimated revenue.
• Once you have accumulated a minimum amount (typically around $10), you can withdraw your earnings. TikTok processes payments through PayPal or another selected payment provider.
• It may take a few days for the withdrawal to reflect in your account.
Tips for Maximizing Earnings from the Creator Rewards
1. Consistent Posting: Regularly uploading high-quality and engaging content can increase your chances of reaching more viewers.
2. Engaging Content: Create videos that prompt interaction, like comments, shares, and likes. The more engagement you have, the better your videos perform.
3. Trends and Hashtags: Participating in viral trends and using relevant hashtags can help boost your visibility on the platform.
4. Quality Over Quantity: Focus on creating content that adds value or entertains your audience, rather than just pushing out as many videos as possible.
5. Community Interaction: Engaging with your audience by responding to comments or participating in challenges can strengthen your connection and increase your views.
Important Considerations
• Not a Primary Income Source: While the Creator Rewards program can provide an additional income stream, it may not be substantial enough to serve as your primary source of earnings. Many creators supplement their income through brand deals, merchandise, or affiliate marketing.
• Algorithm Changes: TikTok’s algorithm and policies can change over time, affecting your content’s reach and engagement, which in turn impacts your earnings.
• Content Authenticity: Only original, authentic content is rewarded by the Creator Fund. Reposting or duplicating content from other platforms or creators could result in penalties or a drop in performance.
The TikTok Creator Rewards can be a valuable tool for monetizing your creativity, especially if you consistently produce engaging content that resonates with your audience.
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